The Designer

Like a love song, baby



The official story (the one I'll tell if I'm pressed for time) is that I launched Sara Gabriel, my namesake company, in July of 2000 in my tiny Denver apartment. But if you have the time I'll tell you the real story. My company started when I was 5 years old sitting by my mother who was teaching me to use her sewing machine. And traveling around the country in my dad’s VW camper bus when I was eleven cross-stitching glittering mermaids to pass the time. And in high school when I started obsessing over everything that sparkled or was even tangentially related to weddings. Like all true loves, mine feels like it has been with me my entire life, and I can honestly say that getting to wake up every day and make women feel beautiful is deeply fulfilling and an unbelievable dream come true. 


Having grown my tiny company into one of the most sought-after and recognizable brands in the industry, I am committed to staying true to my roots. I create my designs in the most difficult way possible: completely by hand, one at a time and just for you from beginning to end. Every veil is individually cut, every crystal is hand placed and every lace appliqué attached one at a time, just like the first pieces I made over 18 years ago. Not everyone does it this way but I believe that the care and love my team and I put into each piece will show from the moment you open your box to the moment you walk down the aisle!


I design my collection each year with one eye on traditional elements that grant a timeless quality to the brides who wear them, and the other eye on free-thinking, spirited brides who know who they are and want their personality to show. I want every one of my brides to sparkle and shine in her own way, and I use glittering Swarovski crystals, classic French laces, refined construction techniques and the softest veiling tulle imaginable to ensure they do. Ultimately, I'm inspired by you! ♥︎  

 -xo sara